The active seating furniture manufacturer for the office, home office and home sector is repositioning itself. The relaunch includes both the brand presence and the product portfolio. The international rollout will start in June 2020.
The new brand identity will create a uniform, contemporary 360° brand experience across all channels. The focus of the brand relaunch is to strengthen the Aeris brand and the brand promise, which Aeris condenses into a new claim: "Never just sit". The new appearance also does justice to the extensive digital applications. The new brand strategy and positioning, including a new visual and verbal identity, was developed in recent months in collaboration with the London agency Mortar Pestle Studio.
"Today we cover more than just the world of work. With our products we enable people to live an active, healthy life by creating movement where you least expect it but where you need it most - when sitting - and that goes beyond the office. We are not just concerned with a healthy back, but rather with an active lifestyle and a better quality of life. The 360° relaunch is a logical consequence of the strategic reorientation of our brand. It is a very important aspect because it is visible and emotional. With it we want to usher in a new chapter of success at Aeris," emphasizes Josef Glöckl, founder and CEO of Aeris GmbH.
Since Aeris was founded in 1996, the company has revolutionized the office world with the Aeris Swopper. Since 2018, Aeris has been offering a new workplace concept with the Aeris Active Office product line that brings natural movement to the office workplace like no other concept. The company's inclusion in the TOP 100 list of the most innovative companies in German medium-sized businesses is evidence of the company's potential, dynamism and unparalleled expertise.
Fresh wind also in the Aeris portfolio
As part of the 360° relaunch, Aeris has also visually modernized and expanded its product portfolio. Among other things, the active seat classic Aeris Swopper has been made "fit" for the new decade. The office chair will be available in new, modern seat cover colors. Frame and spring colors as well as fabric selection have also been updated.
With the wide range of colors and fabrics and the various models, with castors or gliders or even with a backrest (if you want it, it is not necessary) etc., the new active seat can be individually designed and used very flexibly: from the office to the home office to start-ups where agile and creative work is carried out.
The Aeris 3Dee, Aeris Muvman and Aeris Swopper products will also have consistent basic colors. This will allow for a variety of harmonious combinations with the active seats.
Aeris is also launching the Aeris Muvman INDUSTRY and the Aeris Muvman INDUSTRY ESD. For the two active standing seats, Aeris is relying on the proven features of the Muvman active standing seat, which was released in 2006, such as a multi-dimensional movement element in the foot plate that allows the chair to be adjusted to the user's posture and movement. These are being expanded to include product features that meet the requirements of research and production companies in particular.
